Tale of the Tape — Real People

The repeat is the
cheat code.

No before-and-afters with cropped heads. No stock-photo abs. Three case studies in three different formats, in the words of the clients who lived them.

48
Avg. sessions / block
−14lb
Marcus · 12 wk
+8
Strict pull-ups · Jordan
3/wk
Sessions for Diego
Case 01 — Broadcast Card

Marcus — Operations Director · 12 weeks

Walked in

56-hr weeks, two kids, ‘no time’, three failed programs.

The audit

Found 130 lost minutes / week. Calendar invite at 4:55pm.

12 weeks later

Down 14 lb. 8 strict pull-ups. Energy at 8pm. Pants loose since college.

“The thing I didn’t expect was that I stopped crashing at 8pm. I have energy for my kids again. My wife mentioned it before I did.
— Marcus, after The Build
Case 02 — Journal Entry

Jordan — Pediatric Nurse · 16 weeks

Week 1. I told Mav I wanted to do five days a week. He cut me to three before round one. I was annoyed. I went anyway.

Week 4. First time in years I haven’t skipped a Monday. The hand-written page in my phone is dumb and I love it.

Week 8. Finished the starter. He asked if I wanted to repeat. I said yes before I overthought it.

Week 12. Eight strict pull-ups. I have not been able to do one since high school. I cried in the parking lot. I’m fine.

Week 16. Down 11 lb without thinking about it. He never once made me feel small about it. Asked to stay on for The Build.

Case 03 — Training Log

Diego — Small-Business Owner · Inner Circle

BlockLiftStartEndΔ
F.1Trap-bar DL · 5275365+90
F.2 (repeat)Trap-bar DL · 5365415+50
F.1Bench · 5185215+30
F.2 (repeat)Bench · 5215245+30
F.1Strict pull-up03+3
F.2 (repeat)Strict pull-up39+6
“I thought I needed five sessions a week. He cut me to three and I’ve never looked better. The audit was the whole game.
— Diego, year one of Inner Circle
Round Yours

Your case study is two emails from starting.